Our Story

It started with a love story.

The one we found in the early hours of those first few days – the deep connection we felt when we kept our babies close enough to soothe them with our breathing.

There’s something so natural and beautiful about cuddling up with your little bird in soft, cozy linen. We love the ring sling in particular because it’s quick to adjust, versatile and attractive – but it’s so much more than a hands-free device. It’s a way to honor the bond between you, a bond that was created way back when your heartbeat was the only thing they knew. We’ll always honor it here, at WildBird; it’s the driving force behind everything we do.

More than a Product

Once we understood the difference baby wearing could make to babies and to caregivers, we knew we wanted to share it with as many people as possible. We don’t just design products: we’ve built a strong, caring community made up of thousands of parents and caregivers, and we’re eager to welcome you in too.

Why did we fall in love with slings?


Quick & Easy

Get baby safely in place in seconds. Easy in, and easy out!


Simply Beautiful

Our ring slings use soft, beautiful European and USA-made linens.



Manageable fabric lengths mean our slings fold compactly into diaper bags. Can also be used as a sunshade or nursing cover.



Supports your baby from newborn to 35lbs. Carry baby on your front, hip, or back.



It's always been more than just a product for us. Join our welcoming community of parents and caregivers.

Learn more about us


Our ethos is simple: we believe you deserve to know everything about the product you’re buying. We’ll always be transparent about our sourcing, manufacturing process, costs, mark-ups and more.


One of our top priorities is to deliver a product that’s not only beautiful and useful, but sustainably and ethically made too. Sustainability is vital to every stage of our manufacturing process, from seed to finished product.